STAMFORD Conn. February 7 2006 – World Wrestling Entertainment® will be among six content providers showcasing digital prototypes in the American Film Institute’s Digital Content Lab Semi- Annual Production Wrap Showcase in Hollywood today.

Through the American Film Institute’s Digital Content Lab WWE partnered with Cox Communications Ensequence and Softel-USA to develop the new WWE iTV application.

The WWE’s prototype was developed with the multiple business objectives of generating additional buys for its pay-per-view (PPV) and other transaction-based video businesses driving traffic to WWE.com and increasing subscriptions to the WWE 24/7™ On Demand SVOD service.  Built using Ensequence’s on-Q® Create suite the prototype was developed for an On Demand platform and designed to encourage advance self-provisioning of PPV events through the a customer’s remote control by offering interactive elements before during and after such PPV  or other potentially televised live events.

The prototype centers on a mock promotion for WWE’s WrestleMania®.  For instance the new application would allow people watching a television commercial for an upcoming WrestleMania (this year’s airs on April 2) or other wrestling event to respond to an icon on the screen to purchase the WrestleMania PPV event in advance while using their remote.  As a reward or incentive for the advance purchase fans would get access to specific video footage promoting upcoming WrestleMania matches.  During the event viewers would have an opportunity to participate in a WWE Trivia Challenge using their remotes.  This would allow them to win prizes such as ringtones and wallpaper for their cell phones redeemable at the WWE.com website.  The post-event experience would provide viewers additional exclusive footage from WWE 24/7 On Demand or another WWE digital programming sources.

“WWE is honored to participate in AFI’s Digital Content Lab with the shared goal of developing new advancements that will greatly improve the television viewing experience in a digital environment ” said Tom Barreca Executive Vice President WWE Enterprises. “It is an additional thrill to have Cox Communications as one of our partners in this enterprise as they were the first Top 5 MSO to launch WWE 24/7 On Demand.  The response we have received from fans to our WWE 24/7 subscription VOD service has been tremendous and this type of iTV application being encouraged by AFI will greatly enhance our viewers’ experience.  We’re excited about what this pioneering application will do for all of our digital video platforms — set-top web and wireless and our distributor partners across them.”

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service available worldwide through Cable Telephony and Satellite television providers leveraging WWE’s 75 000-hour library the largest of its kind in the world featuring the leading wrestling and sports entertainment brands and programming.

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Media Contact:            Gary Davis 203-353-5066

Investor Contacts:       Michael Sileck 203-352-1150

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreement including television distribution agreement; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.