STAMFORD Conn. February 21 2006 –  World Wrestling Entertainmentâ (WWE)’s Get R.E.A.L. Read initiative the Young Adult Library Services Association (YALSA) the fastest growing division of the American Library Association (ALA) Comcast and the Chicago Public Schools Department of Libraries and Information Services have joined forces to launch a reading incentive program for teens around WWE’s upcoming WrestleMania 22.  

The “Big Time Reading Challenge” is aimed at high school students who attend Chicago Public Schools.  Students will be encouraged to read one book a week in their free time between February 21 and March 24 and can compete in an essay contest to win a pair of tickets to WrestleMania 22 at Rosemont’s Allstate Arena on April 2 2006.

The top two winners from each participating high school will compete March 31 2006 for 16 pairs of WrestleMania tickets in the finals of the Big Time Reading Challenge.  The participants will be asked questions about a book by young adult author Chris Crutcher.  WWE Superstars Rey Mysterioâ and Shelton Benjamin™ will join author Crutcher and YALSA President Pam Spencer Holley to emcee the event on March 31. 

The top three finishers in the finals will receive a WWE gift packet and money for their school library in addition to their pair of WrestleMania tickets.  The first place winner will receive $2 000 for his or her school’s library second place receives $1 500 and third place receives $1 000. 

Holley stated “YALSA has been fortunate to have the support of the WWE in several reading events. Helping teens understand that athletes enjoy reading in addition to their professional activities further highlights a goal of YALSA and its members to encourage teens to read ‘for the fun of it.’ I’m looking forward to attending the Big Time Reading Challenge.”

“WWE is very excited about participating in the Big Time Reading Challenge with YALSA Comcast and the Chicago Public Schools as part of our WrestleMania activities in the Chicago area ” said Gary Davis WWE Vice President Corporate Communications.  “We hope that our involvement in this initiative will encourage more high school students in Chicago to read more often.”

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.  Information about Get R.E.A.L. Read and the Big Time Reading Challenge is located at getreal.wwe.com  

For nearly 50 years YALSA has been the world leader in selecting books videos and audio books for teens.  For more information about YALSA or for lists of recommended reading viewing and listening go to www.ala.org/yalsa/booklists.  For more information contact the YALSA office 800-545-2433 ext. 4390; or e-mail: yalsa@ala.org. 

The Chicago Public Schools is the nation’s third-largest school district and the second-largest employer in Illinois with more than 43 000 employees. The school system operates 600 schools and serves 426 000 students. The mission of the Chicago Public Schools Department of Libraries and Information Services is to assist these schools in developing and enhancing quality library programs that impact teaching and learning and motivate student readers. For more information about the Department’s programs and intitiatives visit its Web site at http://www.oism.cps.k12.il.us/dept_libraries.shtml.

-30-

Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Sileck 203-352-1150

Trademarks:  The names of all World Wrestling Entertainment televised and live programming talent names images likenesses slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc.  All other trademarks are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreement; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.