ATLANTA GA April 9 2006 – World Wrestling Entertainment® is adding more muscle to its newly formed in-house Distribution and Affiliate Marketing Group with the appointments of three new executives.   The announcement was made today by Peter Clifford Vice President Distribution and Affiliate Marketing.  The group will be the single point of contact with affiliates on distribution and marketing initiatives. 

As part of the core team that will oversee sales and marketing distribution for all WWE affiliate products PPV WWE 24/7™ broadband and transactional VOD Mike Donovan formerly of Starz Entertainment Group was named Director Affiliate Sales Western Region.  In the East two new account executives have been added to the group reporting to Georgi Grover Director Affiliate Sales Eastern Region.  Richard Hollis formerly of Starz Entertainment Group was named Account Executive Northeast Region and Krista Thill formerly of Kreiss Enterprises was named Account Executive Southeast Region. 

“We believe this one-stop approach to communicating to affiliates will achieve even greater success in the promotion of pay-per-view and our new business initiatives” said Clifford.  “We intend to be very active with our affiliates in finding new and innovative ways to use WWE’s marketing muscle and products to grow new revenue streams in all aspects of their business.”  

Along with driving distribution of WWE’s subscription video on demand service — WWE 24/7 On Demand — and other products the new affiliate group will assume the activities of long-time marketing agency TEAM Services which has handled the majority of WWE’s affiliate relations through promotion of WWE’s lucrative pay-per-view business. 

The new WWE affiliate group will officially start on Monday April 3 the day after the WrestleMania® 22 pay-per-view is broadcast live from Rosemont’s Allstate Arena in Chicago.  However before then WWE is asking affiliates to sign up for all WWE affiliate services at www.wweaffiliates.com. 

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

Media Contact:            Gary Davis 203-353-5066 gary.davis@wwecorp.com

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