ATLANTA GA April 10 2006 – World Wrestling Entertainment® has licensed Rentrak’s OnDemand Essentials™ to track consumer usage for its fast-growing subscription VOD service WWE 24/7. The announcement was made today at the National Cable Television Association’s annual convention by Peter Clifford Vice President Distribution and Affiliate Marketing for WWE Enterprises.  

“In the On Demand universe usage data is the ‘Holy Grail ’” said Clifford.  “It’s a fundamental tool for everyone.  Data measurement allows cable operators to judiciously allocate their bandwidth advertisers to assess where to best invest their marketing efforts and content providers to adjust our programming strategies in order to both accommodate and drive the viewing habits of our customers.”

OnDemand Essentials provides cable operators content providers and advertisers with a real-time transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak’s Essentials suite of business intelligence products customized for the entertainment industry.  OnDemand Essentials clients have password protected real-time web browser-based 24×7 access to on- demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends program and promote more effectively as well as track their performance against the broader business sector in which they operate.

Subscribers to Rentrak’s OnDemand Essentials have access to data from all of Rentrak’s participating MSOs including Bresnan Communications Comcast Cablevision Charter and Insight Communications. These MSOs collectively reach more than 50% of all U.S. VOD enabled households.

About Rentrak Corporation
Rentrak Corporation based in Portland Oregon is an information management company serving clients in the media entertainment retail advertising and manufacturing industries. The company’s near-term focus centers on its Entertainment Essentials™ suite of services that is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription each ASP-based Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information please visit Rentrak’s corporate Web site at http://www.rentrak.com .

About World Wrestling Entertainment

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at WWE.com and corporate.wwe.com.

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WWE Media Contact:             Gary Davis 203-353-5066

WWE Investor Contact:          Michael Weitz 203-352-8642

Trademarks:  The names of all World Wrestling Entertainment televised and live programming talent names images likenesses slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc.  All other trademarks are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.