STAMFORD Conn. June 26 2006   – World Wrestling Entertainment® has entered into an agreement with national casual apparel retailer Steve & Barry’s to create a direct-to-retail apparel line – the first for the sports entertainment property.

Product will include WWE branded polo shirts button front shirts sweatshirts sweatpants/athletic pants jerseys jackets wind shirts shorts hats underwear pajamas sleepwear loungewear and footwear.   Apparel will be designed for all sizes including men’s women’s youth and infant.

“This is a significant agreement for WWE that provides us with tremendous momentum as we move to expand our brand in the apparel industry ” said Donna Goldsmith WWE’s Senior Vice President Consumer Products.  “Steve & Barry’s has developed a reputation for high quality products at affordable prices something that fits well with our own philosophy for serving our fans.  They are a perfect retail apparel partner for us.”

WWE product will be available at Steve & Barry’s locations in limited quantities this fall with a full product line to be launched in spring 2007.

“We are pleased to welcome WWE into our growing mix of partners ” said Aaron Spiewak Steve & Barry’s Senior Director of Licensing.  “The brand is all about excitement – from its live shows to its millions of fans – and we expect that energy to carry over well into our unique retail environment.”

Steve & Barry’s locations average in size between 30 000 to 100 000 square feet.  Customers are presented with an upscale shopping environment that rivals the top players in the industry including state-of-the-art audio and video elements clean merchandising and a well-stocked sales floor.  The company’s licensed product portfolio includes over 350 of America’s favorite brands including sports and entertainment properties; colleges and universities; automobiles food and beverages; and more.  

About Steve & Barry’s

Based in New York Steve & Barry’s University Sportswear is a leading national specialty retailer offering licensed and non-licensed lifestyle apparel for men women and children. Founded in 1985 the company operates anchor and junior anchor shopping center and mall-based locations throughout the U.S.  Today the entire family can benefit from Steve & Barry’s incredible values on its full line of jeans t-shirts cargos jackets footwear shorts sweatshirts jerseys hats hoodies chinos tanks polos and more.  For additional information please visit www.steveandbarrys.com.

About WWE

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com  and corporate.wwe.com .

Media Contact :      Gary Davis WWE 203-353-5066
                                Rachel Brenner Steve & Barry’s 516-740-7910

Investor Contact :      Michael Weitz WWE 203-352-8642

Trademarks:   The names of all World Wrestling Entertainment televised and live programming talent names images likenesses slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc.  All other trademarks are the property of their respective owners.

Forward-Looking Statements:  This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.