STAMFORD Conn. July 11 2006 – World Wrestling Entertainment launched a new men’s lifestyle magazine today. The new “WWE Magazine” will replace WWE’s established magazine titles “RAW Magazine” and “SmackDown Magazine.” 

The focus of the new “WWE Magazine” will be on the lifestyles of WWE Superstars and Divas their activities outside the ring and what they like in movies music gadgets fashion and other items of interest to young men in their twenties. 

“The magazine’s goal is to highlight the WWE Superstars as the celebrities they are and provide WWE fans with the behind-the-scenes access they crave ” said Shane McMahon Executive Vice President Global Media. 

A significant marketing blitz is planned for the magazine’s launch with WWE using its considerable television live event and online assets to promote the new venture.  

WWE hired two well-respected publishing industry veterans to launch the new magazine. 

Bob Lee the new Vice President and Publisher of WWE’s Magazine Group is overseeing all distribution marketing and advertising sales.  Prior to joining WWE Lee served as publisher of “Sync Magazine ” where he launched the first men’s tech-tainment magazine.  Lee was featured in “Folio Magazine” as one of the “Top-Ten Media Executives to Watch in 2004.”  Previously Lee was publisher of “Gear Magazine” and has worked at “Discover ” “Elle ” and “Us Weekly.” 

Lee says he was attracted to WWE because of the connection between the WWE Superstars and WWE fans.  “The connection between our talent and our fans is unmatched in any other property. Our fans are the ultimate consumers of goods which are affiliated with our Superstars ” Lee said. “The new WWE Magazine is designed to attract a larger segment of the WWE fan base and to appeal to a wide range of advertisers that target readers of lad titles and other men’s lifestyle magazines. The agencies to which we’ve spoken have been very receptive to the new look and broader appeal of our magazine.”

Tony Romando the new Vice President and Editor-In-Chief for WWE’s Magazine Group has built his career on successful magazine launches including “Jane ” “FHM ” and “Sync ” and has been involved in the rebranding of magazines like “Rolling Stone” and “Men’s Fitness.”   He has appeared on several television programs as a pop culture expert having reported on lifestyle politics fashion and entertainment for nearly 10 years.

 “I’m looking forward to the launch of WWE magazine as much as anything I’ve done in my career ” said Romando.  “One of the things that drew me to WWE was the company’s tremendous media presence and how it uses that presence to create a 360-degree approach to marketing.  WWE will use all its media platforms to provide this magazine launch with a marketing campaign that will envelope consumers with information about our new magazine.”

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Weitz 203-352-8642

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