NEWS

“McMahon” DVD, Available August 22nd, Offers Inside Look at the Dic ...

STAMFORD Conn. August 4 2006   Just who is Vincent Kennedy McMahon?  Is he the outrageous owner and Chairman of World Wrestling Entertainment Inc. who appears on WWE® Raw® and Smackdown®?  Or is he the philanthropist and family man who also focuses on what would be best for his company?  Perhaps they are one in the same?  The comprehensive DVD “McMahon ” being released August 22nd will offer the first ever in-depth look at both sides of Vince McMahon and how his vision has changed the scope of sports entertainment.

“McMahon” chronicles the time from McMahon’s entry into the family business to the current character Mr. McMahon and private citizen Vincent Kennedy McMahon.  As the DVD illustrates McMahon’s adjustment from on-air announcer/off-screen owner to the tyrannical on-screen Mr. McMahon viewers can make their own assessment of what is fact and what is fiction.  With never-before-seen candid commentary from WWE employees and talent as well as family friends and competitors “McMahon” attempts to make sense of what perceptions of Vince McMahon are true and what are merely extensions of the character he plays on television.

What compelled Vince McMahon to go against his own sensibilities to portray the sinister and cutthroat Mr. McMahon?  How did his family react to his request of them to become on-air characters as well as some of the more outrageous storylines McMahon has asked them to be a part of?  What do the WWE Superstars think about McMahon and what he expects of his employees?  What experiences have caused McMahon to re-evaluate how he views the world around him?  “McMahon” attempts to provide the answers to those questions and more in this 2-disc DVD set.

Also included in this release is a bonus disc with four hours of extra material featuring Mr. McMahon®’s brutal battles with Hulk Hogan™ Stone Cold Steve Austin™ Undertaker® Ric Flair® and his son Shane™.

Though others such as Donald Trump Mark Cuban and Richard Branson have also displayed the flair and presence of the original company owner-cum-public face what makes Vince McMahon successful in both personae is entirely unique.  “McMahon” provides a detailed picture of why Vince McMahon transcends all others.

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

-30-

Media Contact:            Chris Spagnuolo 203-353-2867

                                    Shawn Blake 203-359-5131

Trademarks:  The names of all World Wrestling Entertainment televised and live programming talent names images likenesses slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc.  All other trademarks are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.