Original programming across multiple distribution partners is not the only thing WWE is undertaking during its “8 Days a Week” promotion.

WWEShop the megasite for all WWE merchandise is offering 8% off and free shipping for orders of $75 or more for merchandise purchased from October 6 to 13.   The site has added several new products from WWE Champion John Cena’s new movie THE MARINE which opens nationwide Friday October 13 including John Cena: THE MARINE T-shirt; John Cena: THE MARINE Baseball Hat John Cena: THE MARINE Dog Tag and John Cena: THE MARINE Novel.

On Tuesday October 10 WWE releases the book ”Controversy Creates Cash ” by former WCW and WWE RAW General Manager Eric Bischoff.  The book discusses the intimate details of Bischoff’s career: his ruthless rise to power in WCW the launching of the Monday night war how he almost single-handedly put the WWE out of business and how the eventual crash and burn of WCW occurred.  While many superstars have released books telling their life stories never has an individual with so much experience on the management side of professional wrestling so candidly told his story before.

Right on the heels of these “8 Days A Week” promotions comes Hulk Hogan: The Ultimate Anthology” DVD to be released on Tuesday October 17.  The three-disc set includes all of Hogan’s top matches from the beginning of the Hulkamania phenomena to his most recent feud with Shawn Michaels at SummerSlam.  Hulk Hogan: The Ultimate Anthology can be preordered now at WWEShop.com.