STAMFORD Conn. October 3 2006 – World Wrestling Entertainment® will showcase a wide array of original programming across multiple distribution partners for eight consecutive days starting Friday October 6 through the opening of WWE’s new theatrical movie “THE MARINE.”

Starring WWE® Champion John Cena® Kelly Carlson and Robert Patrick “THE MARINE” opens in theaters on Friday October 13.

During the “8 Days A Week” promotion WWE will produce and distribute original programming specials and world premieres on broadcast and cable television pay-per-view the On Demand platform broadband satellite WWE.com and mobile all highlighting WWE’s powerful and unparalleled consumer reach.

“Our ‘8 Days A Week’ promotion demonstrates that WWE is harnessing the future of entertainment today.  As a cutting edge content provider WWE is uniquely positioned in the entertainment world to utilize and capitalize on each and every medium that currently exists and to drive our passionate fans to those media ” said Kurt Schneider Executive Vice President Marketing.  “Whether it’s broadcast and cable television pay-per-view movies video on demand the web broadband mobile phones or home entertainment products WWE is meeting our goal of providing our fans around the world with WWE content how they want it when they want it and where they want it.  We are the ubiquitous global content provider.”

The lineup for “8 Days A Week” is:

Friday October 6: “Friday Night SmackDown®” on the new CW 8 p.m./7C (Broadcast TV)
and “THE MARINE” SMS Alert Initiative Kick-Off (Mobile).

Saturday October 7: Live interactive chat with Mr. McMahon™ on WWE.com Noon ET/9
a.m. PT (Web) in which fans can ask the controversial Chairman anything they want.

Sunday October 8: WWE SmackDown presents “No Mercy® ” 8 p.m.ET/ 5 p.m.
PT (Pay-Per-View).

Monday October 9: Live three-hour season premiere of “Monday Night RAW®” on
USA at a special start time of 8 p.m./7C (Cable TV).

Tuesday October 10: “ECW®: Extreme Championship Wrestling” airs on SCI FI 10
p.m./9 C (Cable TV) featuring Extreme Strip Poker starring all WWE Divas and ECW Vixens.

Wednesday October 11: “WWE 24/7 Presents Legends of Wrestling: Hulk Hogan” (Free
On Demand-Digital Cable and Satellite TV) 8 p.m. ET.

Thursday October 12: “WWE’s Top Ten Divalicious Moments ” streamed on
WWE.com Noon/11 a.m. C (Broadband).

Friday October 13: “THE MARINE™” opens in theaters nationwide (Movies) and “Friday Night SmackDown” airs on CW 8 p.m./7C (Broadcast TV).

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Weitz 203-352-8642

Trademarks:  The names of all World Wrestling Entertainment televised and live programming talent names images likenesses slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc.  All other trademarks are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.