LOS ANGELES Calif. October 16 2006 – As part of national Teen Read Week activities World Wrestling Entertainment® and the Young Adult Library Services Association (YALSA) today kicked off the national WrestleMania Reading Challenge.  The Challenge was announced by WWE SmackDown Superstar Bobby Lashley™ and actresses Tia and Tamera Mowry at a Teen Read Week event at the Glendale Public Library.

Teen Read Week which runs until October 22 is a national literacy initiative to encourage teens to take time to “read for the fun of it.”  A special poster was produced by the WWE featuring this year’s Teen Read Week spokespersons: WWE SmackDown® Superstars Bobby Lashley and Rey Mysterio® of Friday Night SmackDown (CW Fridays 8 p.m. ET); Carlos Mencia star of the “Mind of Mencia” on Comedy Central; and acting twins Tia and Tamera Mowry of “Sister Sister” and the Disney Channel.  Tia currently stars in the new CW comedy “The Game” (CW Mondays 9:30 p.m. ET).  The poster was distributed to more than 24 000 public and school libraries across the country.

The start of Teen Read Week also marks the beginning of the WWE WrestleMania Reading Challenge sponsored by YALSA.  Teens in grades 9-12 can participate through their local public or school library.  Those enrolling in the program will be challenged to read a combination of 10 books and magazines between now and January 16 2007 including the books “Athletic Shorts” by Chris Crutcher and “Black and White” by Paul Volponi. Teens can then write an essay or design a webpage describing their interpretation of one of the two required books to compete to win prizes from the WWE including a trip to WrestleMania 23 at Ford Field in Detroit Mich. on Sunday April 1 2007.  The top five nationwide finalists will earn a monetary donation for their local library and a trip for two to WrestleMania 23 where they will compete to become the national WrestleMania Reading Champion. 

Further information on the WWE’s WrestleMania Reading Challenge can be found online at http://getreal.wwe.com.  For more information about Teen Read Week please visit www.ala.org/teenread. 

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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