NEWS

A Press Release from The CW: The CW’s “Friday Night SmackDown&#8221 ...

October 23 2006 (Burbank CA) “Friday Night SmackDown” climbed to its largest audience on The CW (4.6mil) with growth of 21% over last week according preliminary live plus same day Nielsen ratings for Oct. 20.  “SmackDown” also scored its best adults 18-49 (1.5/5) men 18-49 (2.0/7) and total teen (2.6/12) ratings of the season

In addition to the week-to-week growth in total viewers of 21% “SmackDown” improved over last week by 73% in teens 11% in men 18-49 and 7% in adults 18-49.

“Friday Night SmackDown” lifted The CW to first place from 8-10:00 p.m. among men 18-34 (1.9/8–tie) and teens.  The CW was second from 8-10:00 p.m. among men 18-49 (2.0/7).

Compared to the same night a year ago on UPN “SmackDown” is up 12% in viewers (4.6mil) and 7% in adults 18-49 (1.5/5)

“SmackDown” delivered double- and triple-digit increases of 36% in adults 18-34 (1.5/6) 217% in men 18-34 (1.9/8) 36% in adults 18-49 (1.5/5) 150% in men 18-49 (2.0/7) and 82% in viewers (4.6mil) versus The WB’s Friday delivery last year.

Media Contact:

Paul Hewitt       818-977-6171             paul.hewitt@cwtv.com