STAMFORD Conn. Jan. 5 2007 – World Wrestling Entertainment Inc. has hired Geof Rochester as its Senior Vice President Marketing.  He is in charge of marketing research creative services and public relations.  He reports to Kurt Schneider Executive Vice President Marketing.

Rochester was Senior Vice President of Marketing for Showtime Networks Inc.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Weitz 203-352-8642

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