WWE’s TV ratings started off 2007 strong with WWE achieving its highest household deliveries of the current season on both Monday Night RAW on USA and Friday Night SmackDown on The CW. 

On New Year’s Day RAW’s feature of John Cena versus Kevin Federline delivered 3 564 000 TV households its highest performance of the season and the largest household delivery since August 21 2006.  Raw was the #1 primetime cable program during the week of 1/1/07 among households total viewers Male Teens (M12-17) and Men 18-34.   Raw also posted season high ratings among Males 6-11 Persons 6-11 Adults 18-49 and Adults 25-54.

SmackDown on January 5 2007 delivered 3 371 000 TV households its highest performance in nearly a year and the highest since joining the CW network. SmackDown was the #1 primetime program on television Friday night among Male Teens (M12-17) and Total Teens (P12-17) and the top rated broadcast program among Males 6-11.  SmackDown made CW the #1 broadcast network among Males 6-11 Males 12-17 Males 12-34 Males 18-24 Males 18-34 Persons 6-11 Persons 12-17 and Persons 12-34.  SmackDown posted its highest rating among total teens (persons 12-17) since June 23 2005 and highest among female teens (females 12-17) since November 13 2003.  SmackDown also achieved its highest delivery of the season among Persons 12-34.

WWE programming continues to be part of the pop conversation in 2007 as a recent WWE RAW match between Donald Trump and Rosie O’Donnell impersonators received mention across the media landscape last week including Good Morning America CNN and E!  The Donald won with a comb-over headbut after blinding Rosie by smushing a Carvel Fudgie Whale in her face that she had been eating at ringside.