STAMFORD Conn. February 16 2007 –  World Wrestling Entertainment® proved to be a prime time triple threat the week of January 29 with “Monday Night RAW® ” (USA 9/8C) “Friday Night SmackDown® ” (CW 8/7C)and “ECW®: Extreme Championship Wrestling™” (Tuesdays Sci Fi 10/9C) all achieving No. 1 status on their respective networks.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on our global activities go to http://www.wwe.com/worldwide/.

-30-

Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Weitz 203-352-8642

Trademarks: All World Wrestling Entertainment Inc. programming talent names images likenesses slogans wrestling moves and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark of WWE Libraries Inc.  All other trademarks logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet feature films entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.