STAMFORD Conn. July 23 2007 – World Wrestling Entertainment® is giving away a free month of its subscription video-on-demand service WWE 24/7™ On Demand to celebrate the crowning of WWE’s Biggest Fan.  The “Are You WWE’s Biggest Fan?” contest is being held this summer by WWE Ziddio.com and cable affiliates across the country.  The contest has exceeded all expectations — receiving 642 individual submissions and more than 342 000 video views to date.

The free offer will take place during the month of September and will be available to new subscribers of WWE 24/7 On Demand.  WWE will be showing the Biggest Fan finalist videos as well as special footage from a red carpet event taking place in New York City during SummerSlam® weekend in August at which WWE’s Biggest Fan will be declared.  The new content comes in addition to an already extensive library found on the SVOD service now available to more than 75 percent of VOD enabled subscribers nationwide.

“September’s month of WWE 24/7 On Demand to new subscribers celebrates WWE’s biggest fans by providing our biggest offering yet to entice them to subscribe to WWE 24/7 ” said Lisa Richards Director Affiliate Marketing.  “We’re focused on creating innovative promotions with our affiliates to drive more subscribers to the On Demand platform and to WWE 24/7.”

WWE 24/7 On Demand delivers the best of professional wrestling – all day every day – from the world’s largest professional wrestling video library. With WWE 24/7 fans can relive legendary matches and moments with wrestling superstars past and present as well as access exclusive new programming.  In addition each month features an overriding theme that is reflected throughout the programming. WWE 24/7 On Demand connects viewers to timeless action and the intense drama that fans expect from WWE.

The “Are You WWE’s Biggest Fan?” contest is open to legal residents of the United States who are at least 16 years old.  No purchase necessary to enter.  Detailed information on the “Are You WWE’s Biggest Fan?” contest including the Official Rules can be found at www.Ziddio.com/wwe when the contest opens on May 18.

Ziddio a site developed by Comcast Interactive Media hosts user-generated videos on its website Ziddio.com and also showcases top-rated videos on Comcast’s Video ON DEMAND service.  The “Are You WWE’s Biggest Fan?” contest is sponsored by Comcast Interactive Media.  More information on Ziddio can be found at http://www.ziddio.com

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on our global activities go to http://www.wwe.com/worldwide/.

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Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Weitz 203-352-8642

Trademarks: All World Wrestling Entertainment Inc. programming talent names images likenesses slogans wrestling moves and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark of WWE Libraries Inc.  All other trademarks logos and copyrights are the property of their respective owners.
 

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet feature films entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.