STAMFORD Conn. August 9 2007 – World Wrestling Entertainment® has hired Michael Diana as Affiliate Sales Director Western Region. A 13-year veteran of cable marketing and sales Michael will be responsible for the distribution and marketing of WWE’s products – including WWE 24/7™ On Demand WWE Pay-Per-View and WWE broadband – to cable satellite and telco partners throughout the western region.

Michael will report to Peter Clifford Senior Vice President Affiliate Sales & Marketing. He joins WWE from Showtime Networks Inc. where he served as Account Director overseeing affiliate relationships with companies such as Comcast Cable Cablevision and Mediacom.

“Michael’s experience with cable affiliate promotions sales and marketing as well as his established relationships with major MSOs will be a tremendous asset to our affiliate team ” said Peter Clifford. ”Having Michael on our team will be invaluable as we work to meet growing affiliate partner needs.”

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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Media Contact: Gary Davis 203-353-5066

Investor Contact: Michael Weitz 203-352-8642

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