30 August 2007 – London — Claire Murphy has assumed the position of Communications Sponsorship and Promotions Director with World Wrestling Entertainment® (WWE) where she will be charged with the responsibility of developing and implementing a communications strategy across WWE’s international markets.

Her goal is to raise awareness of the WWE sports entertainment product portfolio across a broader audience and in doing so contribute to the business’ already growing international revenue under the leadership of Jonathan Sully Senior Vice President Marketing.

 “Claire brings a wealth of international experience and skills to the WWE team ” stated Sully. “Her appointment represents a significant commitment to the expansion and growth of our business internationally. Communication efforts focused around PR promotion and advertising will play an increasing role as we build the WWE brand globally.”

Before joining WWE Murphy developed and implemented successful marketing strategies in a number of challenging industries from promoting London globally as a business study and tourism destination as Head of Emerging Markets at London Unlimited to developing a new strategy to differentiate the United Kingdom’s outdoor advertising giant Clear Channel to leading the brand re-launch for Goodyear’s largest Australasian tyre retailer.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on our global activities go to http://www.wwe.com/worldwide/

-30-

Media Contact:            The Outside Organisation Henry Jacob – henry.jacob@outside-org.co.uk
0207 436 3633

Gary Davis WWE USA 203-353-5066

Trademarks:  All WWE programming talent names images likenesses slogans wrestling moves and logos are the exclusive property of World Wrestling Entertainment Inc.  ECW is a trademark of WWE Libraries Inc.  All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet feature films entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.