NEWS

Sky Box Office Offers First-Ever Package Deal on WWE Pay-Per-Views

London 25th September 2007- World Wrestling Entertainment® (WWE) has teamed up with Sky to offer WWE fans an unprecedented three events for the price of two exclusively on Sky Box Office! This is the first time that Sky have offered its customers a package discount on WWE  pay-per-views an offer that is being made possible by WWE to reward its loyal fans in the UK.

Incorporating No Mercy® (October 7th) Survivor Series® (November 18th) and Armageddon® (December 16th) this deal is bound to please WWE fans. It couldn’t be simpler to purchase this offer through Sky by calling 08705 800 888.

Toby Feldman Director TV Affiliate Marketing for World Wrestling Entertainment International said: “Three WWE events for the price of two on Sky Box Office certainly rewards our loyal fan-base but it also aims to attract new audiences to experience the best in sports entertainment. We are delighted to be working with Sky Sports on this innovative WWE promotion which serves to strengthen our already close partnership and reaffirm Sky as the home of WWE in the UK.”

The total cost for buying these three selected WWE events is £29.90 a saving of £14.95. This Sky exclusive offer includes replays of No Mercy until October 13th at 9pm Survivor Series until November 24th at 9pmand Armageddon until December 22nd at 9pm.

Additional information on World Wrestling Entertainment Inc. ® (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on World Wrestling Entertainment’s global activities go to http://www.wwe.com/worldwide/

Notes to Editors:

For more information please contact:

The Outside Organisation

Henry Jacob – henry.jacob@outside-org.co.uk

0207 436 3633

 

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Forward-Looking Statements:This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.