October 2007 – This autumn World Wrestling Entertainment (WWE®) is forming a tag team with the National Literacy Trust (NLT) to target schools in England to prove that there is nothing weedy about reading! This year school Reading Champions will have the chance to enter a special WWE competition to win a trip to Orlando Florida to see their heroes in action at WrestleMania 24.

To participate in the WrestleMania Reading Challenge students need to read five books of their own choice enter the book titles on the entry form provided and write 100 words explaining how they would persuade a WWE Superstar to read a book. 

Each entrant that submits a form successfully via their teacher will receive a certificate from WWE celebrating their completion of the WrestleMania Reading Challenge. The entries will be judged by representatives from WWEand NLT. The winning prize is a trip to see WrestleMania 24 live in Orlando Florida the winners of which will be announced in March 2008. Four prizes will be awarded.

Over the last three years WWE has been working with the NLT to promote reading in schools across England. Using posters featuring WWE Superstars together WWE and the NLT have strived to communicate that reading is an important and enjoyable part of every day life.

The competition is open to primary and secondary schools who are signed up to the Reading Champions initiative. To sign up for free visit www.literacytrust.org.uk  

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on WWE’s global activities go to http://www.wwe.com/worldwide/

Additional information on the National Literacy Trust can be found at www.literacytrust.org.uk

For more information please contact:

The Outside Organisation

Henry Jacob – henry.jacob@outside-org.co.uk

0207 436 3633

About World Wrestling Entertainment Inc: World Wrestling Entertainment Inc. is an integrated media and entertainment company founded by Vince and Linda McMahon. WWE has been at the forefront of the sports entertainment industry for the last 25 years over this time developing into one of the most popular forms of global entertainment today.

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves and logos are the exclusive property of World Wrestling Entertainment Inc.  ECW is a trademark of WWE Libraries Inc.  All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements:This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.

About the National Literacy Trust: The National Literacy Trust is an independent charity that changes lives through literacy. It links home school and the wider community to inspire learners and create opportunities for everyone. www.literacytrust.org.uk