STAMFORD Conn. October 19 2007 – World Wrestling Entertainment® has won a Gold Award in the Mobile Marketing category from Corporate EVENT magazine for last year’s 2006 WrestleMania® 22 Fan Axxess tour.

A sister publication of the long-running EXHIBITOR magazine Corporate EVENT magazine provides exclusive strategic case studies of successful marketing events. Each year Corporate EVENT hosts its annual Corporate EVENT Awards honoring excellence in event-marketing strategy. The international competition is judged by renowned marketing/design experts from a variety of fields. Previous winners include Microsoft Xerox Ford and Volkswagen.

In its fall issue Corporate EVENT devotes a feature article to WWE’s award winning tour calling it “an unabashed success for WWE.” Corporate EVENT concludes: “In true WWE style the company not only pinned down its objectives it annihilated them with its 2006 tour. Traffic at the events hit 237 750 in 2006 a 91 percent increase over 2005.”

This year WWE was one of five winners honored for marketing events launched between March 1 2005 and March 1 2007 – taking home a Gold Award in the Mobile Marketing category for its 2006 WrestleMania 22 Fan Axxess Tour.

Serving as the official kick-off on the “Road to WrestleMania ” the Fan Axxess Tour is WWE’s largest annual interactive mobile marketing initiative giving fans a chance to go behind the scenes with WWE Superstars Legends memorabilia programming and the newest WWE products – from WWE Mobile™ to WWE 24/7™ On Demand and much more. In 2006 the Fan Axxess tour made multiple stops at shopping malls festivals and WWE events in the U.S. and Canada during its 13-week run. The tour ended in Chicago during WWE’s annual pop culture spectacular WrestleMania 22.

“The WrestleMania Fan Axxess Tour has developed into a fantastic annual event for WWE fans affiliates sponsors and promotional partners ” says Monty Ross Senior Director of Marketing for WWE. “We are honored to be chosen by Corporate EVENT as a Gold Award winner alongside past recipients such as Microsoft and Volkswagen. We’re continuing to expand and improve upon the program each year – as demonstrated by our successful 2007 Fan Axxess tour which just wrapped up at WrestleMania 23 in Detroit.”

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.
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Media Contact: Gary Davis 203-353-5066

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