NEWS

WWE® Dominates Leading Internet Search Engines in 2007

STAMFORD Conn. December 21 2007 – In a year where WrestleMania® 23 shattered records and Raw®’s 15th anniversary special brought legends such as Hulk Hogan back to the ring World Wrestling Entertainment® has been ranked among the top 10 Internet searches of 2007. On leading portals AOL Yahoo! and Lycos WWE bested such household Hollywood and sports terms as Paris Hilton Beyonce Lindsay Lohan Tiger Woods NASCAR MLB NFL and NBA.

On AOL WWE was the No. 1 most searched sports term beating out all other major sports leagues the New York Yankees Dallas Cowboys and others. WWE Superstar John Cena® was the No. 1 searched term among athletes surpassing popular athletes David Beckham Tiger Woods Serena Williams Michael Vick Michael Jordan and Derek Jeter. Overall WWE placed 10th among all AOL search terms.

On Yahoo! WWE placed No. 2 on the site’s “Top 10 Searches in 2007 ” behind Britney Spears. On Lycos WWE placed 10th among top search terms of 2007.

2007 has been a banner year for WWE with many great accomplishments through successful partnerships with Google YouTube MySpace Facebook IGN Millions of Us The Electronic Sheep Company and Gaia Online. This year WWE.com averaged the highest-ever trend for monthly unique visitors per month with approximately 18 million compared to 16 million in 2006. The day after this year’s Wrestlemania marked WWE.com’s highest one-day page view total ever with 68 million compared to only 31.6 million in 2006.*

*Source: Omniture

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/

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