Los Angeles CA – May 5 2008 – Vince McMahon World Wrestling Entertainment’s (WWE) visionary founder and a man many consider a marketing genius will receive the Promax/BDA Lifetime Achievement Award Promax/BDA president Jonathan Block-Verk announced today. The award will be presented to McMahon during the upcoming 53rd annual Promax/BDA Conference slated for June 17-19 at Manhattan’s Hilton New York Hotel.

McMahon who was recently honored with a star on the Hollywood Walk of Fame serves as Chairman of the Board of World Wrestling Entertainment Inc. (WWE).  A third-generation entrepreneur who has made WWE into the global phenomenon it is today McMahon is credited as a pioneer in the television syndication pay-per-view and cable business a recognized celebrity throughout the world one of the longest running personalities on television and a fearless marketer.

“Vince McMahon is the world heavyweight champion of global marketing as substantiated by the phenomenal worldwide success of the WWE brand across all media ” said Block-Verk in announcing the Lifetime Achievement award recipient. “In the course of his career Vince McMahon turned a regional syndicated program into a global super-brand that reaches 130 countries in 23 languages with programming for virtually every conceivable platform available in today’s marketplace.  Add WWE’s huge merchandising success and constant trailblazing into new media models and you get the very essence of successful brand development.”

In addition to receiving the Promax Lifetime Achievement Award at the conference McMahon will participate in a special Q&A session during which he will be interviewed by TelevisionWeek Deputy Editor Chris Pursell. Additionally WWE’s Geof Rochester Executive Vice President Marketing will participate in a case study on the marketing strategy and achievements of WWE’s WrestleMania® the industry’s gold standard for pay-per-view events.

About Promax/BDA
Promax/BDA is a global non-profit association dedicated to advancing the role and effectiveness of entertainment and information content marketing promotion and design professionals. For further information please visit http://www.promaxbda.tv.

Trademarks:  All WWE programming talent names images likenesses slogans wrestling moves trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its subsidiaries.  All other trademarks logos and copyrights are the property of their respective owners.

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