STAMFORD Conn. June 25 2008 — World Wrestling Entertainment® has promoted Lisa Richards to Vice President Affiliate Marketing. In her new role Richards will be responsible for the marketing and promotion of WWE’s slate of annual pay-per-view events including WrestleMania® and the subscription video-on-demand service WWE 24/7™ On Demand®.  The announcement was made today by Peter Clifford WWE’s Senior Vice President Affiliate Sales and Marketing.

“For four years Lisa has been a primary force behind the affiliate tools and award winning promotions that drive sales of our pay-per-view and VOD products ” said Clifford.  

Richards joined WWE in 2004 as Affiliate Sales Director Western Region. Prior to WWE she was a director of sales and marketing at Starz Encore Group.

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