STAMFORD Conn. July 8 2008 — World Wrestling Entertainment® today announced the promotion of Cheryl Kong Vice President Marketing Canada Latin America and China.

In her new role Kong is responsible for the management and continued development of regional marketing teams in Canada Latin America and China overseeing all marketing promotion and publicity of WWE Brand and Properties. Kong joined WWE Canada in 2002.

”Cheryl has been instrumental in leading her team and developing marketing and public relations initiatives throughout Canada Latin America and China ” said Carl De Marco President WWE Canada. Latin America and China. “She will continue to be a driving force in WWE’s international expansion efforts building the brand in all three territories.”

Within the past year WWE has opened offices in Sao Paolo Brazil and Shanghai China and has recently launched television programming in the Chinese provinces of Guangdong Chongqing Jiangsu with additional launches expected in Hubei and Shaanxi.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on our global activities go to http://www.wwe.com/worldwide/.

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