STAMFORD Conn July 30 2008 – Freddie Prinze Jr. a long-time fan of World Wrestling Entertainment® joins WWE®’s creative team.  Prinze Jr. will now have a behind the scenes role contributing to WWE’s weekly television and pay-per-view programs.   

“Freddie Prinze Jr.’s passion energy and creativity make him an excellent fit for WWE ” said Chairman Vince McMahon.

"Bringing on board an experienced Hollywood writer actor and producer like Freddie Prinze Jr. will only increase the level of entertainment to millions of viewers and passionate WWE fans every Monday on USA " said Chris McCumber Executive Vice President Marketing Digital & Brand Strategy USA Network.

WWE’s programming is seen weekly by nearly 15 million viewers in the United States alone and in 130 countries around the world (Monday Night RAW® ECW® and Friday Night SmackDown®).

-30-

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contact: Jennifer McIntosh 203-359-5131
Investor Contact: Michael Weitz 203-352-8642

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark of WWE Libraries Inc. All other trademarks logos and copyrights are the property of their respective owners.