Network’s Largest Audience Ever Tunes in to the Premiere of “WWE®Friday Night SmackDown®”

MyNetworkTV Delivers the Most Male Viewers in History of the Network and Tops All Other Broadcast Networks’ Friday Performance in M18-34

NEW YORK – MyNetworkTV was the king of the ring on Friday night as the most viewers in the history of the network tuned-in for the two-hour all-star debut of “WWE Friday Night SmackDown” announced Greg Meidel president of MyNetworkTV. The network premiere also delivered the most M18-34 (1.2) and M18-49 (1.3) viewers in MNT history as “WWE Friday Night SmackDown” won the night in the coveted M18-34 demo besting the closest broadcast network competitor by +33%.

3.2 million total viewers (P2+) (1.9 HH rtg) tuned-in to the MyNetworkTV telecast of “WWE Friday Night SmackDown.” The Superstar-studded premiere garnered MyNetworkTV a 217% ratings increase in HH and 233% in A18-49 over the same Friday last year.

In making the announcement Meidel stated “The all-star kick-off of ‘WWE Friday Night SmackDown ’ on its new home on MyNetworkTV was a knockout. We look forward to the edge of your seat storylines and Superstar matches that the WWE has in store this season.”

For the first time ever on broadcast television it was a night of Champion vs. Champion including a “Triple Threat Match” between WWE Champion Triple H® World Heavyweight Champion Chris Jericho®and ECW®Champion Matt Hardy™ with Triple H coming out on top.

Geof Rochester Executive Vice President of Marketing for WWE added “Friday’s ratings performance was just further evidence that WWE builds networks having been a ratings driver for Spike TV CW and UPN in the past.”

“WWE Friday Night SmackDown” is presented on Friday nights at 8 PM (ET/PT) on MyNetworkTV.

About MyNetworkTV®

MyNetworkTV is a primetime general entertainment broadcast television network. Reaching over 97% of the country and targeted to Adults 18-49 MyNetworkTV provides its affiliates 12 hours of diverse programming Monday through Saturday including “Celebrity Exposé ” Langley Productions’ “Jail” and “Street Patrol” and debuting in October 2008 “Magic’s Biggest Secrets Finally Revealed ” “The Tony Rock Project” and “WWE Friday Night SmackDown®.” For more information please visit www.mynetworktv.com.

About World Wrestling Entertainment Inc.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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PRESS CONTACTS:

MyNetworkTV Media Contact: Craig Radow 310-369-3293 / Jessica Moss 212-301-3817

WWE Media Contact: Kevin Hennessy 203-352-8657