MEXICO CITY Mexico October 28 2008 – World Wrestling Entertainment® (WWE) and MVS Comunicaciones partners for over 18 years in the Mexican market announced a new agreement to air WWE RAW® LIVE Monday nights at 8:00 PM CT on channel EXA TV. In addition starting November 1 every Saturday at 6:00 PM CT EXA TV will air WWE Experience® a magazine style show featuring all WWE Superstars from all three WWE brands – RAW SmackDown® ECW®.

“WWE is delighted to renew our long-standing relationship with MVS Comunicaciones and the Vargas Family ” said Shane McMahon WWE Executive Vice President Global Media. “EXA TV is an important platform for WWE.”

“For nearly two decades we have supported WWE in its efforts to expand its penetration in the Mexican market ” stated Alejandro Vazquez-Vela General Director of TV Networks at MVS Comunicaciones. “Now with this new agreement we are sure we will be an indispensable element for the consolidation of WWE brand in our country.”

RAW is broadcast in over 130 countries in 23 languages. Millions tune-in every week to enjoy the incredible performances of WWE’s globally known Superstars such as John Cena® Rey Mysterio® Shawn Michaels® Randy Orton® Batista® CM Punk™ and current World Heavyweight Champion Chris Jericho®. RAW is consistently one of the highest rated shows on cable in the United States and has just reached the milestone of its 800th episode.

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

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Media Contacts:          Julio Gil (Edelman) 55 5350 1523

                                    Cynthea Galbraith (WWE) 416-847-8348

                                    Miguel Amancio (MVS Televisión) 52 (55) 5764 8100 ext. 3325                     

Investor Contact:         Michael Weitz (WWE) 203-352-8642

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet feature films entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.