STAMFORD Conn. February 13 2009 – World Wrestling Entertainment Inc.
(NYSE:WWE) today declared the Company’s regular quarterly dividend of $0.36 per
share on its Class A shares of common stock. As previously announced members of
the McMahon family have waived $0.12 per share of the dividends. As a result all Class
A and Class B shares owned by the McMahon family will instead receive dividends in
the amount of $0.24 per share. The record date for the dividend will be March 13 2009
and the payment date will be March 25 2009.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be
found at wwe.com and corporate.wwe.com. For information on our global activities go
to http://www.wwe.com/worldwide/.

Investors: Michael Weitz 203-352-8642

Media: Robert Zimmerman 203-359-5131

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves
trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its
subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe
harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and
uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast
television cable television pay-per-view Internet entertainment professional sports and licensed
merchandise; acceptance of the Company’s brands media and merchandise within those markets;
uncertainties relating to litigation; risks associated with producing live events both domestically and
internationally; uncertainties associated with international markets; risks relating to maintaining and
renewing key agreements including television distribution agreements; and other risks and factors set forth
from time to time in Company filings with the Securities and Exchange Commission. Actual results could
differ materially from those currently expected or anticipated. In addition to these risks and uncertainties
our dividend is based on a number of factors including our liquidity and historical and projected cash flow
strategic plan our financial results and condition contractual and legal restrictions on the payment of
dividends and such other factors as our board of directors may consider relevant.