STAMFORD CT March 30 2009 – In the first week of its release the WWE Encyclopedia a collection of 900 entries profiling WWE personalities from every era has entered The New York Times Bestseller list at Number 10 for April 5th 2009.

WWE Encyclopedia is the only official encyclopedia to chronicle WWE.  In addition to its debut on The New York Times’ Advice How To and Miscellaneous bestseller list it was also Number One on the Sports & Recreation Charts according to Nielsen Bookscan week ending 3/22/09.

DK Publishing CEO Gary June commented “When WWE came to us looking to publish a reference that stood up to the energy visual impact and drama of WWE’s storied history we knew we would have to produce a book that surpassed the available information online.  DK’s distinctive visual treatment was a perfect match and the fan response is proving that.”

Published to coincide with the 25th Anniversary of WrestleMania® live from Reliant Stadium in Houston TX this Sunday and on Pay-Per-View WWE Encyclopedia (DK Publishing Hardcover April 2009 $45) is the book the WWE Universe has been anticipating for decades to get up close and personal with their favorite WWE Superstars. 

DK Publishing is world renowned for its distinctive highly visual books that inform inspire and entertain readers of all ages. Publisher of the recent New York Times bestsellers Do Not Open relationship expert Dr. Laura Berman and Star Wars: The Clone Wars: The Visual Guide among others DK also publishes the award-winning Eyewitness series for children and Eyewitness Travel Guides. Brady Games and Rough Guides are also available from DK a division of Penguin Group (USA).

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to www.wwe.com/worldwide/.

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Media Contact:
Robert Zimmerman                203.359.5131              robert.zimmerman@wwecorp.com

Investor Contact:
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