STAMFORD CT June 17 2009 – In support of President Obama’s new  “United We Serve” initiative (http://serve.gov/ ) World Wrestling Entertainment and the Young Adult Library Services Association (YALSA) are teaming up for the SummerSlam Reading Jam which kicks off Wednesday June 24 in libraries nationwide. 500 libraries across 47 states and the District of Columbia are participating in the program to encourage teens and tweens to visit their local libraries and read throughout the summer (to see the list of libraries go to:  WWEKids.com or http://ala.org/ala/mgrps/divs/yalsa/ssrj_librarylist.pdf).  Mattel is also a partnering with WWE and YALSA for the SummerSlam Reading Jam.

Participating libraries will award a poster featuring WWE® Superstars Rey Mysterio® Evan Bourne™ Beth Phoenix™ and Eve™ to the first 25 teens and tweens between ages 10 and 18 who check out two books. Posters each of which are numbered are available until July 16 or as long as supplies last.

On Friday July 17 two poster numbers will be drawn determining the grand prize winners along with alternate poster numbers all of which will be posted on WWEKids.com. The two grand prize winners will win airfare to Los Angeles for two two nights’ hotel two tickets and $200 spending money for WWE’s SummerSlam pay-per-view event on Sunday August 23 at the Staples Center in Los Angeles. Ten first prize winners will win copies of the WWE Encyclopedia.

“The SummerSlam Reading Jam allows WWE the opportunity to again join forces with YALSA to promote youth literacy and support this new initiative from President Obama ” said Michelle Wilson WWE’s Executive Vice President Marketing. “Building upon our success in working with school and public libraries on our annual nationwide WrestleMania Reading Challenge during the school year this new initiative gives us the opportunity to use our most popular summer pay-per-view SummerSlam to extend our efforts to get young people to read into the summer.”

“Reading for fun during the summer months is crucial for young people as it helps them retain reading skills they acquire during the school year ” said Sarah Cornish Debraski YALSA president. “Summer reading initiatives such as this new SummerSlam Reading Jam are great ways to encourage teens and tweens to keep reading over the summer. Libraries also offer many volunteer opportunities for teens looking to enrich themselves making libraries a perfect match for President Obama’s ‘United We Serve” initiative. We are excited to launch this project with WWE and Mattel.”

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to www.wwe.com/worldwide/.

For more than 50 years YALSA has been the world leader in selecting books videos and audio books for teens. For more information about YALSA or for lists of recommended reading viewing and listening go to www.ala.org/yalsa/booklists or contact the YALSA office by phone (800) 545-2433 ext. 4390 or e-mail yalsa@ala.org.

Media Contacts: Rob Zimmerman 203-359-5131 

Investor Contact: Michael Weitz 203-352-8642

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet feature films entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.