STAMFORD Conn. October 30 2009 – World Wrestling Entertainment Inc. (NYSE:WWE) today declared the Company’s regular quarterly dividend of $0.36 per share on its Class A shares of common stock.  As previously announced members of the McMahon family have waived $0.12 per share of the dividends.  As a result all Class A and Class B shares owned by the McMahon family will instead receive dividends in the amount of $0.24 per share.  The record date for the dividend will be December 15 2009 and the payment date will be December 28 2009. 

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Contacts:

Investors: Hassan A. Kader 203-353-2812

Media: Robert Zimmerman 203-359-5131

Trademarks:  All WWE programming talent names images likenesses slogans wrestling moves trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties.  These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission.  Actual results could differ materially from those currently expected or anticipated.  In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.