World Wrestling Entertainment Inc. announced that Eddie Hill will assume the role of Senior Vice President Marketing effective June 7 2010. Hill will be responsible for providing strategic direction around WWE’s branding and promotions television tune-in pay-per-view events network affiliate marketing WWE Studios and market research. He will report directly to Michelle D. Wilson Executive Vice President Marketing.

Hill brings 18 years of experience as a marketing executive within the financial sports and entertainment industries. He comes to WWE from American Express after he spent the last two years as Vice President/Head of U.S. Advertising & Global Agency Management and spearheaded the Are You A Cardmember? and Don’t Take Chances – Take Charge campaigns.

Prior to American Express Hill was the Vice President of Marketing for Nickelodeon and Nick Movies. He has also held positions at ESPN and the Walt Disney Company.

“We are thrilled to have Eddie join WWE bringing with him a great breadth and depth of valuable experience in the sports and entertainment industries ” said Michelle D. Wilson. “With Eddie’s skill set we will continue to strategically market and grow the WWE brand across all of our global platforms.”

Hill received his B.S. in Business Administration degree from Georgetown University and his Masters of Business Administration from the Anderson Graduate School of Management at the University of California Los Angeles.

About WWE
World Wrestling Entertainment Inc. a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly PG content across all of its platforms including television programming pay-per-view digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Chicago London Shanghai Tokyo Toronto and Sydney.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contact:
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World Wrestling Entertainment Inc.
203-406-3632
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World Wrestling Entertainment Inc.
203 352 8642
Michael.Weitz@wwecorp.com

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