NEWS

WWE SummerSlam Axxess Tickets On-Sale This Saturday

STAMFORD Conn. July 7 2010 – World Wrestling Entertainment® announced today that tickets for WWE SummerSlam Axxess presented by National Guard will go on sale this Saturday July 10 at 10 AM PT through Ticketmaster.

WWE SummerSlam Axxess will take place Saturday August 14 and Sunday August 15 at Nokia Plaza at LA Live in Los Angeles CA. The two-day extravaganza will give thousands of fans an unprecedented chance to interact with their favorite WWE Superstars and Divas witness live in-ring matches participate in question and answer sessions create their own WWE Superstar entrance get WWE airbrushed tattoos and more.

Both of SummerSlam’s pay-per-view co-presenting sponsors Slim Jim and 7-Eleven will be on hand at SummerSlam Axxess as fans will be able to visit Slim Jim’s “Spicy Town” and feast on samples of 7-Eleven’s new chicken wings. National Guard as well as other WWE corporate partners will also be part of the festivities on site as Mattel will present a special “Be Your Own Action Figure” exhibit attendees can try the new Topps “Slam Attax Mayhem” trading card game THQ will host the “SmackDown vs. Raw Videogame Zone” and Twix will sponsor the WWE Superstar Photo Area.

Tickets for SummerSlam Axxess will be priced at $20 per session. A limited number of VIP tickets will also be available for $70 per session. The VIP ticket entitles fans to receive an 8×10 photo and a special meet and greet with WWE Superstars Edge® Rey Mysterio® or Randy Orton® (subject to change).

The event will have three exciting sessions:
Saturday August 14
11 AM – 3 PM
4PM – 8 PM

Sunday August 15
11 AM – 3 PM

The events will lead up to WWE’s biggest event of the summer SummerSlam live Sunday August 15 at the Staples Center in Los Angeles. Tickets for both events can be purchased through www.ticketmaster.com or by calling 1-800-745-3000. For more information on SummerSlam activities please visit www.wwe.com.

ABOUT WWE
World Wrestling Entertainment Inc. a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly PG content across all of its platforms including television programming pay-per-view digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Chicago London Shanghai Singapore Tokyo Toronto and Mexico City. Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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Media Contact:
Robert Zimmerman
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Investor Relations
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is significant and is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant including a waiver by the McMahon family of a portion of the dividends.