Stamford Conn. July 22 2010 – For the second consecutive year NBC and World Wrestling Entertainment® will bring the world’s biggest pop culture event to network television when WrestleMania XXVI: The World Television Premiere airs Saturday August 7 at 9 pm ET / 8 pm CT. The special will feature highlights from WrestleMania XXVI set to music from today’s hottest acts in one lightning-fast hour of family-friendly programming.

For one night only NBC will be the one and only place where television viewers can witness the grandeur and spectacle of the world-wide phenomenon that is Wrestlemania. WWE Superstars such as John Cena® Triple H® Randy Orton® Chris Jericho® Rey Mysterio® and Edge® entertained a sold-out crowd at University of Phoenix Stadium in Glendale Arizona. While the University of Phoenix has hosted the Super Bowl major college bowl games and high profile concerts nothing compared to the magnitude of WrestleMania’s non-stop action and thrilling pyrotechnics and it will be presented in breathtaking high-definition.

The highlight of the NBC special will feature what turned out to be one of the greatest matches in WWE history. Undertaker® and Shawn Michaels are two of the most prolific superstars in WWE history for one of them this match was his last. More than 72 000 fans were on their feet throughout the emotional rollercoaster of athleticism. The two immortals put on a performance that thrilled the audience and in the end reduced grown men to tears.

WWE made history at the University of Phoenix Stadium as WrestleMania XXVI became the highest grossing entertainment event ever held at the stadium. A total of 72 219 fans from all 50 states and 26 countries attended the event outdrawing Super Bowl XLII (71 101 attendance) in the same building. WWE’s annual extravaganza was broadcast around the world on pay-per-view in more than 100 countries and 20 languages.

World Wrestling Entertainment Inc. a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly PG content across all of its platforms including television programming pay-per-view digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Chicago London Shanghai Singapore Tokyo Toronto and Mexico City. Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contact:
Kevin Hennessy
203-352-8657
Kevin.Hennessy@wwecorp.com

Investor Contact:
Michael Weitz
203 352 8642
Michael.Weitz@wwecorp.com

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is significant and is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant including a waiver by the McMahon family of a portion of the dividends.