Original Episodes Begin Airing on WWE.com Tomorrow Night at 10PM ET

STAMFORD Conn. October 4 2009 – WWE NXT season three will move to WWE.com tomorrow night October 5 marking the first time one of WWE’s weekly television programs will run exclusively online in the United States in its original long form. The Rookie Divas and Pros of WWE NXT will be seen every Tuesday at 10 PM ET. The show will replay on Wednesdays at 7 PM ET and be available for streaming thereafter.

WWE.com provides a built-in online audience of 12.2 million monthly unique visitors globally and 5.3 million in the U.S. With the move to online WWE has added several interactive features to enhance the WWE NXT viewing experience including online voting for visitors’ favorite Rookie each episode and a live chat with WWE.com’s resident WWE NXT expert Joey Styles during the Wednesday replay. WWE NXT will also continue to be seen on television in 89 countries around the world.

World Wrestling Entertainment Inc. a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly PG content across all of its platforms including television programming pay-per-view digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Chicago London Shanghai Singapore Tokyo Toronto and Mexico City. Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at corporate.wwe.com.

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Media Contact:
Kevin Hennessy
203-353-8657
Kevin.Hennessy@wwecorp.com

Investor Contact:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is significant and is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant including a waiver by the McMahon family of a portion of the dividends.