STAMFORD Conn. October 18 2010 – World Wrestling Entertainment® is calling on WWE fans worldwide to “Stand Up For WWE” in a new viral campaign launched today on WWE.com and social networking websites including Facebook YouTube and Twitter. WWE invites fans to voice their support for the company because it has come under unfair and biased attack from certain politicians and media outlets. WWE will correct factual inaccuracies that have been reported about the company during this election season.

Videos will feature Vince McMahon WWE Chairman and CEO along with several WWE Superstars discussing various topics including WWE’s PG content treatment of WWE’s full-time employees and its performers and WWE’s Talent Health and Wellness Program. In addition the videos will highlight WWE’s longstanding commitment to give back to communities through literacy programs support of the military and their families the annual “Tribute To The Troops” holiday special and the company’s more than 25 year relationship with the Make-A-Wish Foundation.

“The nearly 600 full-time WWE employees as well as its 140 Superstars all work for one reason – to put smiles on people’s faces ” said Vince McMahon Chairman and CEO WWE. “The inaccurate media reports about our company are not only an injustice but an insult to our millions of fans worldwide.”

World Wrestling Entertainment Inc. a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly PG content across all of its platforms including television programming pay-per-view digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Chicago London Shanghai Singapore Tokyo Toronto and Mexico City. Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at corporate.wwe.com.

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Media Contact:
Robert Zimmerman
203-359-5131
Robert.Zimmerman@wwecorp.com

Investor Contact:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is significant and is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant including a waiver by the McMahon family of a portion of the dividends.