STAMFORD Conn. August 8 2011 – WWE® (NYSE:WWE) today announced 7-Eleven as the presenting sponsor and TWIX® as the promotional sponsor of SummerSlam WWE’s second largest pay-per-view event. Once again the National Guard will serve as the presenting sponsor of SummerSlam Axxess WWE’s two-day interactive fan experience leading up to the big event. SummerSlam will be held live on pay-per-view Sunday August 14 at 8/7c from the Staples Center in Los Angeles.

SummerSlam Axxess kicks off on Saturday August 13 at the Nokia Plaza at LA Live. Additional participating sponsors of SummerSlam Axxess include TWIX Skittles® Mattel® THQ and Topps®. This family-friendly event gives thousands of WWE fans of all ages the chance to experience such activities as: pictures with WWE Superstars and Divas at the TWIX and Skittles photo stations; autograph signings; Q&A sessions; live matches; and contests. Fans will be able to check out the latest WWE action figures at the Mattel interactive museum and be one of the first to play WWE ’12 the newest video game by THQ debuting this November. In addition families will have the opportunity to learn more about WWE’s new anti-bullying campaign at the ‘be a STAR’ booth.

“WWE is pleased to partner with a roster of leading brands to create an unforgettable SummerSlam experience for our fans ” stated Michelle D. Wilson Chief Marketing Officer WWE. “SummerSlam has grown from being more than just an amazing pay-per-view event to a WWE weekend filled with fan activities retail promotions and community initiatives.”

SummerSlam and SummerSlam Axxess tickets are available now at the Staples Center Box Office ticketmaster.com or charge-by-phone at 1-800-745-3000. Pay-per-view information is available at WWE.com or by contacting your local cable operator. For all SummerSlam related activities please visit www.summerslam.com.

*All talent subject to change.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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Media Contact:
Kellie Baldyga
(203) 406-3632 / (203) 832-4541
Kellie.Baldyga@wwecorp.com

Investor Contact:
Michael Weitz
(203) 352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.
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