NEW YORK – August 31 2011 – Syfy’s first ever WWE SmackDown live special SuperSmackdown Live pinned 3.3 million total viewers last night Tuesday August 30 from 8-10PM/ET. The program garnered 1.45 million Adults 18-49 and 1.3 million Adults 25-54. The performance put Syfy in the #1 spot in Cable Primetime for the night ahead of the #2 cable finisher by 45% in Adults 18-49 and 29% in Adults 25-54. Syfy also topped both FOX and the CW from 8PM to 10PM ET/PT in Adults 18-49 and 25-54.

Other ratings highlights:

• SuperSmackdown Live was Syfy’s highest WWE Smackdown performer ever among Adults 18-49 and the highest performance in Adults 25-54 since April 2011.

• SuperSmackdown Live on Syfy was the #2 cable telecast of the day in Adults 25-54 and the #3 Primetime cable telecast in Adults 18-49.

• SuperSmackdown Live was the #1 Primetime telecast in Cable for the night with male viewers overall and with Men 18-49 and 25-54.

Originating from the INTRUST Bank Arena in Wichita Kansas the Tuesday night special featured WWE’s biggest Superstars and Divas including World Heavyweight Champion Randy Orton® Christian® Sheamus™ Mark Henry® Sin Cara™ Cody Rhodes™ Wade Barrett™ Daniel Bryan™ Brodus Clay™ Natalya™ and Alicia Fox™.

The special will re-air in SmackDown’s regular time slot on Friday September 2 from 8-10PM (ET/PT).

WWE SmackDown is averaging 3.2 million total viewers for 2011 to date on Syfy.

About Syfy
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series events blockbuster movies classic science fiction and fantasy programming a dynamic Web site (www.Syfy.com) and a portfolio of adjacent business (Syfy Ventures) Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel and currently in more than 99 million homes Syfy is a network of NBCUniversal one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

MEDIA CONTACT:
Bill Brennan
Syfy
212-664-4898 bill.brennan@nbcunbi.com

Kevin Hennessy
WWE
203-352-8657 kevin.hennessy@wwecorp.com

INVESTOR CONTACT:
Michael Weitz
203-352-8642 Michael.Weitz@wwecorp.com

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.