LONDON September 21 2011 – WWE® (NYSE:WWE) and SIC Radical announced a new agreement that brings WWE SmackDown to two million homes in Portugal. WWE SmackDown can now be seen on Sunday nights at 7:45pm.

WWE SmackDown is one of the biggest sports entertainment programs viewed across the globe with some of WWE’s hottest Superstars and Divas including Randy Orton® Christian® Big Show® Mark Henry® Sheamus® Alicia Fox® and many more. Every Sunday night on SIC Radical the Superstars and Divas of WWE SmackDown will entertain audiences with dramatic storylines and thrilling in-ring action.

“We are delighted to maintain this long term relationship with the WWE brand and are especially happy to have WWE SmackDown on our channel ” commented SIC Radical Channel Director Pedro Boucherie Mendes.
Dominic Hayes Senior Vice President & Managing Director WWE International added “It is testament to the success of our long term partnership with SIC Radical that we are bringing one of our flagship shows to the channel. WWE will now provide viewers in Portugal with two hours of exciting WWE action on Sunday nights with WWE SmackDown followed by WWE Experience®.”

WWE Experience airs Sundays at 8:45pm on SIC Radical and combines highlights from WWE Raw and WWE SmackDown with exclusive features on WWE Superstars outside the ring.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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Media Contacts:
Henry Jacob WWE
+44 20 7349 1744
Henry.Jacob@wwecorp.com

Maria Vaz Pinto SIC Radical
mariapinto@sic.pt

Investor Relations:
Michael Weitz WWE
+1 203 352 8642
michael.weitz@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.