Stamford CT/New York City NY — October 6 2011 – Today co-founders of the anti-bullying initiative be a STAR The Creative Coalition and WWE announced that Wednesday October 12th will be Global be a STAR Day in support of National Bullying Prevention Month. be a STAR’s (Show Tolerance And Respect) 47 alliance members made up of leading national service and community organizations including GLAAD and STOMP Out Bullying are encouraging educators school administrators students parents caregivers and other concerned citizens to log onto www.beastaralliance.org to:

• Take the official be a STAR pledge;
• Download the be a STAR free anti-bullying teacher’s aide; and/or
• Register for a be a STAR chapter toolkit.

“We’re proud to use the voice of the arts to champion what is good for society. And there’s nothing good that bullies bring to society. Entertainment and the arts have a unique and powerful platform that The Creative Coalition and WWE are galvanizing to stand up to bullies ” said Robin Bronk CEO of The Creative Coalition and co-founder of be a STAR.

be a STAR materials are designed to encourage everyone to get involved and support the alliance’s mission which is to ensure a positive and equitable social environment for everyone regardless of age race religion or sexual orientation through grassroots efforts beginning with education and awareness. By taking the pledge people around the world are vowing to help stop bullying and to support a bully-free environment. Additionally be a STAR supports educators by providing a free teacher’s aide as a curriculum supplement or as a stand-alone resource to teach children how to treat others equitably and to prevent bullying. The aide which aligns with National Education Standards was created by NEA’s Health Information Network and Education Consultant Dr. Fran Prolman. be a STAR also provides toolkits for kids schools and communities to create their own be a STAR chapter.

be a STAR is being promoted on WWE’s television programming digital social media and print platforms as well as through The Creative Coalition’s arts and entertainment industry networks. In addition WWE Superstars and Divas will be in Mexico the week of October 12 visiting local schools and promoting be a STAR to spread the anti-bullying message globally and help put an end to this epidemic. be a STAR alliance members are promoting this day to their members and constituencies.

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About be a STAR Alliance
be a STAR (beastaralliance.org) is an anti-bullying alliance co-founded by The Creative Coalition and WWE. Its mission is to ensure a positive and equitable social environment for everyone regardless of age race religion or sexual orientation through grassroots efforts beginning with education and awareness. be a STAR which stands for "Show Tolerance And Respect " promotes positive methods of social interaction and encourage people to treat others as equals and with respect because everyone is a star in their own right.

About The Creative Coalition
The Creative Coalition (www.TheCreativeCoalition.org) is the premiere nonprofit 501(c)3 nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community The Creative Coalition is dedicated to educating mobilizing and activating its members on issues of public importance.
The Creative Coalition uses the power and platform of the arts and entertainment communities in award-winning PSA campaigns. Actor Tim Daly serves as the organization’s President.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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Media Contacts:
Bob Josephson
WWE
203-352-1033
Robert.Josephson@wwecorp.com

Dennis St. Rose
The Creative Coalition
212-512-8570
DStRose@TheCreativeCoalition.org

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