NEWS

WWE Enters China

MOSCOW December XX 2011 – WWE (NYSE:WWE) today announced the launch of its new Russian language website (www.ru.wwe.com). The site which was developed by Russian-based Tvigle will replicate content from the global WWE website (wwe.com) and also include localized content created specifically for Russian fans.

“WWE continues to expand its digital business globally and views Russia as a key strategic territory for organic growth ” stated Dominic Hayes Senior Vice President & Managing Director WWE International. “Tvigle is a major internet portal whose strong presence online in Russia makes them a great partner for this digital expansion. The site will provide fans a range of dynamic content including editorial features and video as well as social networking capabilities.”

“This new partnership with WWE is a fantastic opportunity for Tvigle to bring online content from one of the world’s most popular sports entertainment brands into the Russian digital space ” stated a representative of Tvigle.

Following the premiere of WWE Raw on 2×2 in February 2011 the launch of a Russian language website further enhances WWE’s presence in this market. Tvigle’s existing media partners include Fox International Disney CIS and Turner as well as such global consumer brands as Adidas and Red Bull.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

About Tvigle
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Media Contact:
Henry Jacob
+44 20 7349 1744
Henry.Jacob@wwecorp.com

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Michael.Weitz@wwecorp.com

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