STAMFORD CT December 14 2011 – WWE® today announced the appointment of Andrew Judelson as Executive Vice President of Sales & Partnership Marketing effective January 2 2012. Judelson previously a senior executive from Sports Illustrated Group the NHL and most recently U.S. Ski and Snowboard Association (USSA) will report to WWE Chief Marketing Officer Michelle D. Wilson. In his new role Judelson will be a key member of WWE’s senior management team and responsible for all sales and key marketing partnerships for the company including talent endorsement deals.

“Andrew is an accomplished sales executive with broad revenue generation experience in the sports and media industries. He brings with him a wealth of knowledge and contacts which will benefit WWE and serve him well in his new position ” said Wilson.

Prior to joining WWE Judelson was the Executive Vice President Chief Revenue & Marketing Officer for USSA. During his tenure there he drove significant revenue growth in 2011 and for the first time in its history the property saw an increase in revenue in a non-Olympic year.

Formerly he held the position of Chief Marketing Officer at Sports Illustrated Group where he was responsible for all the marketing functions within the SI Franchise.

In addition Judelson spent more than eight years at NHL Enterprises. In his last position as Senior Vice President Corporate Sales and Marketing he oversaw the league’s corporate sales marketing and new business development functions on a worldwide basis.

Judelson holds a Bachelor of Fine Arts degree from Rollins College and a Master’s Degree in Business Administration from the Freeman School of Business at Tulane University.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

-30-

MEDIA CONTACT:
Tara Settembre
203-328-2511
Tara.Settembre@wwecorp.com

WWE INVESTOR CONTACT:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks copyrights and logos are the exclusive property of World Wrestling Entertainment Inc. and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.
WWE Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet feature films entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.