NEWS

WWE ‘Digital Company Of The Year’

STAMFORD Conn. December 22 2011 – The votes are in WWE® and its Superstars are the proud winners of six 2011 Mashable Awards including being named “Digital Company of the Year” and "Must Follow Brand on Social Media." The fifth annual Mashable Awards presented by Buddy Media is a community-nominated voting program that honors the year’s best in Mashable’s core content areas: Social Media Tech Business and Entertainment.

WWE’s 2011 Mashable Award wins include the following categories:
• Digital Company of the Year: WWE
• Must Follow Brand on Social Media: WWE
• Must Follow Actor on Social Media: Dwayne "The Rock®" Johnson
• Must Follow Athlete on Social Media: John Cena®
• Game of the Year: THQ’s WWE ’12
• Best Social Good Cause Campaign: be a STAR

“We are thrilled to be honored by Mashable and thanks to all those who voted for us ” said Jason Hoch SVP Digital Operations for WWE. “Over the past year we pushed the social media envelope to further listen to and communicate with our fans in fun ways. With the constant evolution of social and digital media it allows WWE and our Superstars and Divas to expand our interaction and storylines in new meaningful ways.”

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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MEDIA CONTACT:
Tara Settembre
203-328-2511
Tara.Settembre@wwecorp.com

WWE INVESTOR CONTACT:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.