NEWS

WrestleMania Community Outreach

STAMFORD Conn. March 28 2012 – WWE® (NYSE:WWE) today announced that its seventh annual WrestleMania Reading Challenge Finals will be held at the Miami-Dade Public Library this Saturday March 31 at 10:00 a.m. ET serving as the cornerstone event of its community outreach activities for WrestleMania Week in Miami.

WRESTLEMANIA READING CHALLENGE
More than 2 000 libraries and 50 000 children from across the United States and Canada participated in this year’s WrestleMania Reading Challenge through the Young Adult Library Services Association (YALSA) a division of the American Library Association. As guests of WWE 20 finalists will compete this Saturday and three winners from grades 5-6 7-8 and 9-12 will be named World Champions.

“BE A STAR” ANTI-BULLYING RALLIES
WWE’s anti-bullying alliance co-founded with The Creative Coalition “be a STAR (Show Tolerance And Respect) ” will be conducting two rallies with the Miami-Dade County Public Schools on Thursday March 29 at the Hialeah Gardens Middle School and the John F. Kennedy Middle School. Rock musician and former American Idol contestant James Durbin will be joined by WWE Superstars and Divas to deliver anti-bullying messages to more than 1 000 sixth-grade students.

WWE PREMIERE PARTY FOR ALEX’S PLACE
On Thursday March 29 WWE Grammy Award-winning artist Timbaland and Miami philanthropist Stuart Miller will host a VIP party including a charity auction to benefit Alex’s Place at the Sylvester Comprehensive Cancer Center/UMHC in Miami a pediatric hematology-oncology clinic.

MAKE-A-WISH PIZZA PARTY
WWE Superstar John Cena will host this year’s annual Make-A-Wish pizza party for over 40 wish kids and their families from the United States Canada and Ireland. This year’s party takes place on Saturday March 31 at Jungle Island. As part of its 30-year partnership with the Make-A-Wish Foundation WWE is also hosting the wish kids and their families at WrestleMania.

VISITS TO AREA CHILDREN’S HOSPITALS
WWE Superstars and Divas will be visiting two children’s hospitals in the Miami area — Holtz Children’s Hospital on Wednesday March 28 and Joe DiMaggio Children’s Hospital on Thursday March 29. During the visits more than 150 children will meet many of their favorite WWE Superstars and Divas.

About WWE

WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Miami Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

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Bob Josephson
WWE
203-352-1033
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WWE
203 352 8642
Michael.Weitz@wwecorp.com

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms including the potential creation of a WWE network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.