Hollywood CA AND Stamford Conn. – February 19 2013 – Paramount Pictures and WWE (NYSE: WWE) today announced a promotional partnership to support Paramount’s upcoming feature film releases G.I. JOE: RETALIATION and PAIN & GAIN. The cross-platform partnership includes integration opportunities on WWE programming at the Elimination Chamber pay-per-view event as well as appearances by film star and WWE Champion Dwayne “The Rock®” Johnson on Monday Night Raw® and WrestleMania® 29. In addition to storyline integration on its TV broadcasts WWE will utilize all of its assets including live events digital and social media to promote the films and engage millions of fans each week.

G.I. JOE: RETALIATION is a co-presenting partner of Elimination Chamber with integration during the pay-per-view as well as storyline integration with stars D.J. Cotrona and Adrianne Palicki on Monday Night Raw on USA Network leading up to the film’s release on March 29.

In the sequel to the 2009 release of G.I. JOE: THE RISE OF COBRA which grossed more than $300 million worldwide the G.I. Joes are not only fighting their mortal enemy Cobra they are forced to contend with threats from within the government that jeopardize their very existence. Paramount Pictures Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions present in association with Hasbro. G.I. JOE: RETALIATION stars D.J. Cotrona Byung-hun Lee Adrianne Palicki Ray Park Jonathan Pryce Ray Stevenson Elodie Yung Channing Tatum with Bruce Willis and Dwayne Johnson. Produced by Lorenzo di Bonaventura and Brian Goldner. Based on Hasbro’s G.I. Joe® characters. Written by Rhett Reese & Paul Wernick and directed by Jon M. Chu. G.I. JOE: RETALIATION is in theaters everywhere March 29.

PAIN & GAIN will have a major presence at WrestleMania 29 at MetLife Stadium on Sunday April 7 and at WrestleMania Axxess a four-day interactive WWE fan experience at the IZOD Center in East Rutherford N.J. from Thursday April 4 to Sunday April 7.

From acclaimed director Michael Bay comes PAIN & GAIN a new action comedy starring Mark Wahlberg Dwayne Johnson and Anthony Mackie based on the unbelievable true story of three personal trainers in 1990s Miami who in pursuit of the American Dream get caught up in a criminal enterprise that goes horribly wrong. Ed Harris Tony Shalhoub Rob Corddry Rebel Wilson and Bar Paly also star. Produced by Donald De Line Michael Bay and Ian Bryce. Based on the Magazine Articles by Pete Collins. Screenplay by Christopher Markus & Stephen McFeely. Directed by Michael Bay. PAIN & GAIN opens in theaters everywhere April 26.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC) a global producer and distributor of filmed entertainment is a unit of Viacom (NASDAQ: VIA VIAB) a leading content company with prominent and respected film television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment including Paramount Pictures Paramount Animation ParamountVantage Paramount Classics Insurge Pictures MTV Films and Nickelodeon Movies. PPC operations also include Paramount Famous Productions ParamountHome Media Distribution Paramount Pictures International Paramount Licensing Inc. and Paramount Studio Group.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Miami London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contacts:
Matthew Altman
WWE
203-352-1177
Matthew.Altman@wwecorp.com

Paramount Contact:
Katie Martin Kelley
(323) 956-2821
kmk@paramount.com

Investor Contact:
Michael Weitz
WWE
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.