NEW YORK – July 15 2013 – 2K today announced the emphatic return of Ultimate Warrior to the ring – virtually – in WWE® 2K14 the forthcoming installment in the flagship WWE video game franchise. Making his long-awaited arrival from Parts Unknown the self-professed “Founding Father of Life Intensity” will be an exclusive playable character for those who pre-order the game at any participating retailer for the Xbox 360® games and entertainment system from Microsoft or PlayStation®3 computer entertainment system.

“Immortality is inspiration pure and simple. An example to others that they too can do things larger than the life they are actually living and Ultimate Warrior was the pure embodiment of this belief in what has proven to be a very attention-getting and inspiring way ” said Warrior. “It was my good fortune to be his creator and performer and I am humbled by all those fans who’ve not only kept his legacy alive but deepened it over time. In WWE 2K14 Ultimate Warrior’s creed ‘Always Believe ’ lives on.”

Making his WWE debut in 1987 Ultimate Warrior garnered worldwide attention and became a pop-culture phenomenon for his iconic music and ring entrance zealous personality boundless energy and dominant in-ring prowess. Though he faced many rivals throughout his career including Honky Tonk Man “Ravishing” Rick Rude Sgt. Slaughter “Macho Man” Randy Savage and Undertaker perhaps his most celebrated match was against Hulk Hogan in “The Ultimate Challenge” at WrestleMania® VI on April 1 1990. Warrior defeated Hogan that day to unify the WWE Championship and Intercontinental Championship becoming the first WWE Superstar ever to hold both titles simultaneously.

“There has never been another WWE Superstar quite like the Ultimate Warrior – his intensity and energy is unmatched and his legacy is undeniable ” said Chris Snyder Senior Director of Marketing at 2K. “Fans love him opponents fear him and everyone can agree that he’s one of the most iconic Legends in WWE history. Pre-ordering WWE 2K14 is the only way we mere mortals will ever have a glimpse into the greatness that is Ultimate Warrior.”

Become Immortal – 2K’s lineup of premier sports simulation titles expands with the company’s upcoming release in the renowned WWE video game franchise WWE 2K14. Developed by Yukes for the Xbox 360 and PlayStation 3 system WWE 2K14 is positioned to be the most electrifying authentic and comprehensive WWE video game experience to date. WWE 2K14 is not yet rated by the ESRB. Players who pre-order WWE 2K14 will receive Ultimate Warrior at no extra cost on launch day on October 29 2013 in North America and November 1 2013 internationally.

For more information on WWE 2K14 and 2K visit wwe.2k.com facebook.com/WWEgames and @WWEgames on Twitter.

2K is a wholly owned publishing label of Take-Two Interactive Software Inc. (NASDAQ: TTWO).

About WWE

WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles Miami London Mumbai Shanghai Singapore Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to maintaining and renewing key agreements including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

About 2K

Founded in 2005 2K develops and publishes interactive entertainment globally for console systems handheld gaming systems and personal computers including smartphones and tablets which are delivered through physical retail digital download online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres including shooters action role-playing strategy sports casual and family entertainment. The 2K label has some of the most talented development studios in the world today including Firaxis Games Visual Concepts Irrational Games 2K Marin 2K Australia 2K Czech Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock® Borderlands™ and XCOM® franchises the beloved Sid Meier’s Civilization series the popular WWE 2K franchise and NBA 2K the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). For more information please visit www.2K.com.

*According to 2008 – 2013 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through May 2013.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

About Take-Two Interactive Software

Headquartered in New York City Take-Two Interactive Software Inc. is a leading developer marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems handheld gaming systems and personal computers including smartphones and tablets and are delivered through physical retail digital download online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates " "believes " "estimates " "expects " "intends " "plans " "potential " "predicts " "projects " "seeks " "will " or words of similar meaning and include but are not limited to statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them which are subject to inherent uncertainties risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current and next-generation platforms the timely release and significant market acceptance of our games the ability to maintain acceptable pricing levels on our games our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31 2013 in the section entitled "Risk Factors " and the Company’s other periodic filings with the SEC which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement whether as a result of new information future events or otherwise.

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