Stamford Conn. and Minneapolis February 27 2014 – WWE (NYSE:WWE) and Totino’s® today announced the continuation of an integrated partnership around Totino’s® Pizza Rolls which will give fans a chance to win a trip to one of WWE’s pay-per-view events a meet and greet with a WWE Superstar and WWE merchandise.

The second consumer promotion features WWE Superstar Sheamus® on more than 15 million Totino’s Pizza Rolls® and Totino’s Party Pizza® packages across the country. As part of the national promotion consumers can enter an online sweepstakes by visiting http://totinos.com/wwesweepstakes until Tuesday September 30 2014 for a chance to win a variety of prizes. The partnership will also feature numerous promotional activities across WWE pay-per-view events live events WrestleMania® Axxess and extensive digital and social media integration.

“The Totino’s brand is pleased to continue a relationship with WWE during this exciting road to WrestleMania ” said Sara Holje integrated communications director. “While our pizza rolls provide a quick and delicious snack when watching WWE at home we are excited to offer our fans a chance to watch live at a WWE pay-per-view event. We are also looking forward to sampling at WrestleMania Axxess in New Orleans before WrestleMania 30.”

"I am honored to be part of this new partnership between WWE and Totino’s ” said WWE Superstar Sheamus. “I look forward to reaching millions of WWE fans with Totino’s the official frozen pizza of WrestleMania 30."

WrestleMania 30 will take place on Sunday April 6 at the Mercedes-Benz Superdome in New Orleans.

About General Mills

General Mills is one of the world’s leading food companies operating in more than 100 countries around the world. Its brands include Cheerios Fiber One Häagen-Dazs Nature Valley Yoplait Betty Crocker Pillsbury Green Giant Old El Paso Wanchai Ferry Yoki and more. Headquartered in Minneapolis Minn. USA General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

About WWE

WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Miami Mexico City Mumbai Shanghai Singapore Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contact:
Leslie Byxbee
203-352-1056
Leslie.Byxbee@wwecorp.com

Mike Siemienas
General Mills
763-764-6364
Media.line@genmills.com

Investor Contact:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

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Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to entering into maintaining and renewing key agreements including television and pay-per-view programming and our new network distribution agreements; risks relating to the launch and maintenance of our new network; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to regulatory matters; risks resulting from the highly competitive and fragmented nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; the risk of accidents or injuries during our physically demanding events; risks associated with producing and travelling to and from our large live events both domestically and internationally; risks relating to our film business; risks relating to new businesses and strategic investments; risks relating to our computer systems and online operations; risks relating to general economic conditions and our exposure to bad debt risk; risks relating to litigation; risks relating to market expectations for our financial performance; risks relating to our revolving credit facility; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.