Stamford Conn. January 12 2015 – WWE^® and First Book today announced the launch of the 2015 WrestleMania Reading Challenge giving students ages 4-18 the chance to win a trip to WrestleMania® 31 on Sunday March 29 2015 at the new Levi’s Stadium in Santa Clara Calif.

Beginning today through Sunday February 22 students can register for the WrestleMania Reading Challenge at WWEReadingSuperstar.com. Through WWE’s partnership with First Book’s digital reading initiative We Give Books children between the ages of 4-12 can select a WWE Superstar Reading Buddy and read digital books to participate while teens ages 13-18 can select a WWE Superstar Pen Pal read a book and write an essay.

WWE will make a financial contribution to First Book in order to support literacy initiatives and provide access to books for children across the United States. WWE and its Superstars and Divas will also continue to host reading celebrations visiting kids at local schools and libraries to stress the importance of reading. Additionally WWE will utilize all of its platforms including WWE Network TV broadcasts live events digital and social media to promote literacy.

“The WrestleMania Reading Challenge celebrates the power and strength of being a reader ” said Kyle Zimmer First Book president and CEO. “First Book is thrilled to partner with WWE and bring more books to children in need across the country.”

“WWE is proud to partner with First Book and continue our long-standing commitment to education and literacy initiatives through the WrestleMania Reading Challenge ” said Stephanie McMahon Chief Brand Officer WWE. “Together we are providing a fun and engaging experience to encourage children of all ages to read.”

For more information or to participate in the WrestleMania Reading Challenge visit WWEReadingSuperstar.com.

About First Book
First Book is a nonprofit social enterprise that has distributed more than 125 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new high-quality books and educational resources available on an ongoing basis First Book is transforming the lives of children in need and elevating the quality of education.  For more information please visit us online at www.firstbook.org or follow our latest news on Facebook and Twitter.  If you serve children in need and are interested in these or other First Book resources please sign up with First Book at www.firstbook.org/register.

About We Give Books
We Give Books is an online platform that helps children become lifelong readers and givers. We Give Books supports literacy through programs that engage entire communities. More information can be found at www.wegivebooks.org.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 170 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Media Contacts:
Leslie Byxbee
WWE
203-352-1056
Leslie.Byxbee@wwecorp.com

Julia Hornaday
First Book
(202) 639-0114
JHornaday@firstbook.org