NEW YORK and STAMFORD CONN. December 14 2015 – WWE (NYSE: WWE) and NBCUniversal today announced that Coca-Cola will be the presenting partner of the 13th annual WWE Tribute to the Troops event which will air as a two-hour special on Wednesday December 23 from 8-10 pm ET on USA Network.

The partnership with Coca-Cola is a new collaboration between WWE and NBCUniversal and will include brand integration throughout the WWE Tribute to the Troops broadcast on USA Network. The partnership also provides one deserving military family with a VIP experience at Tribute to the Troops including ringside seats to the event and the opportunity to meet WWE Superstars and Divas. Coca-Cola commercial spots will air during the USA broadcast and on WWE Network and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.

“We are excited to partner with Coca-Cola an iconic blue-chip brand that is dedicated to giving back to our nation’s heroes ” said Michelle Wilson WWE Chief Revenue & Marketing Officer. “Supporting our servicemen and women is a key part of Coca-Cola’s DNA and we are proud to highlight their important efforts during our annual Tribute to the Troops event.”

“We are thrilled to share in this special event with WWE and Coca-Cola ” said Dan Lovinger Executive Vice President Advertising Sales NBCUniversal. “WWE is known for family-friendly programming and they go above and beyond in their support of veterans and the military. Tribute to the Troops is such a unique opportunity to showcase that passion and we’re proud to partner with them.”

Tribute to the Troops has become a holiday tradition and is considered TV’s most patriotic and heartwarming show of the year. In the tradition of Bob Hope WWE brings together the best of sports entertainment and pop culture with celebrity appearances and performances from music’s most popular acts – performed for our servicemen and women to honor their commitment and dedication to our country.

The two-hour special will chronicle WWE’s visit to Florida’s Jacksonville Veterans Memorial Arena for military personnel and their families stationed at the Jacksonville Naval Air Station Naval Station Mayport and Kings Bay Naval Submarine Base. While in town WWE Superstars and Divas spent the day giving back to those who serve and their families with visits to each base. The special will also include a musical performance by Grammy Award-winning rock band Train a comedic act by Howie Mandel as well as messages of encouragement and thanks from various celebrities such as Neil Patrick Harris Christina Aguilera Adam Levine Michael Buble Eva Longoria Ne-Yo Mark Wahlberg and Will Ferrell among others.

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development production and marketing of entertainment news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks a premier motion picture company significant television production operations a leading television stations group world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 175 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola one of the world’s most valuable and recognizable brands our Company’s portfolio features 20 billion-dollar brands including Diet Coke Fanta Sprite Coca-Cola Zero vitaminwater Powerade Minute Maid Simply Georgia and Del Valle. Globally we are the No. 1 provider of sparkling beverages ready-to-drink coffees and juices and juice drinks. Through the world’s largest beverage distribution system consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities our Company is focused on initiatives that reduce our environmental footprint support active healthy living create a safe inclusive work environment for our associates and enhance the economic development of the communities where we operate. Together with our bottling partners we rank among the world’s top 10 private employers with more than 700 000 system associates. For more information visit Coca-Cola Journey at www.cocacolacompany.com follow us on Twitter at twitter.com/CocaColaCo visit our blog Coca-Cola Unbottled at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Media Contacts:

Matthew Altman
WWE
203-352-1177
Matthew.Altman@wwecorp.com

Amanda Collins
NBCUniversal
212-664-4732
Amanda.Collins@nbcuni.com

Emily Spitale
USA Network
212-664-5786
Emily.Spitale@nbcuni.com

Melina Baetti
Coca-Cola
404-676-1533
mbaetti@coca-cola.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights our need to protect those rights and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including without limitation claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale or the perception of possible sales of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends (including under our revolving credit facility) general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company’s business please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings including but not limited to our annual report on Form 10-K and quarterly reports on Form 10-Q.