STAMFORD Conn. March 28 2016 – WWE (NYSE: WWE) today announced the appointment of Pamela J. Murrin as Senior Vice President Data Strategy. Murrin a senior executive with deep corporate analytics experience at leading consumer and media organizations joins WWE from Time Warner Cable where she was Group Vice President of Marketing Analytics and Insights. Murrin who previously held senior level positions at HBO and American Express will report directly to Tandy O’ Donoghue WWE Executive Vice President Strategy and Analytics.

As WWE’s Senior Vice President Data Strategy a newly created role Murrin will be a key member of the WWE senior management team responsible for leading an adaptive and innovative data analytics practice focused on actionable insights and strategies to drive revenue growth across all of WWE’s lines of business. Murrin will also oversee WWE’s enterprise metadata management initiatives.

Prior to joining WWE Murrin spent nearly 15 years at Time Warner Cable most recently as Group Vice President of Marketing Analytics and Insights where she led the corporate analytics function. In that capacity she informed company strategy reported on business performance and marketplace trends and drove the company’s business intelligence solutions.

Murrin joined Time Warner Cable from Mercer Management Consulting’s Strategic Capabilities Group where she focused on brand management and customer value growth initiatives for leading corporations.

Prior to Mercer Murrin was Vice President of Marketing and Database Research for HBO and also held various positions in business development and marketing research at American Express.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 180 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.

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